First there was viral video, now we have viral marketing as well. The main idea of viral marketing is to intentionally create something of such value or interest that it spreads without any further effort on your part. The key here is to have something to monetize by doing this. For example, by having a viral video, you can watermark your website’s url and expose it to thousands of viewers.
You need to remember that for viral marketing of any kind to really work, you need to have a quality product, video, program, article or whatever it is that you have created. If you produce a quality product that people like, you will get tons of links to it and people will spread it naturally on the internet, without any effort on your part.
To generate a healthy amount of buzz online, you should really consider doing press releases for every major thing you produce in your business. This will help you get the needed attention from people that could make the whole thing go viral.
An extremely easy way to try viral marketing would be to create a short report on something and give it away for free. By making the report about something that everyone else charges money for, you may spark some interest in your target audience and make it spread like wildfire. For example, you could do a report on something narrow and specific as paintball gear bags and target the audience interested in that.
Some of the best places to get the word out about your product or service and start an avalanche of traffic would be social networking sites like Facebook, Twitter and MySpace. Traditionally, these are places where it is normal to share cool things, so if your product has a deegree of coolness to it, social networking is a very good way to start.
A very simple way to create a viral effect would be by writing articles and submitting them to the top article directories online. Many article publishers may pick up your article and publish it on their own site. This could potentially mean that you article ends up on thousands of different websites across the internet.
These are just some of the ways you can start your first viral marketing campaign. Just remember that quality and original stuff are two of the most important thing in viral marketing.
Chrissi Malkucht is an affiliate marketer and a viral marketing expert. She has successfully built and promoted more than 50 sites in 30 different niches. Visit her flotrol and zombie books to learn more about her methodology.
Nothing contained in this article is intended to be used as medical advice or to diagnose, treat, cure or prevent any disease, nor should it be used for therapeutic purposes or as a substitute for your own health professional’s advice. If you have medical issues, consult your doctor or medical practitioner.
